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Q:What is black hat SEO and white hat SEO?

A: White hat SEO uses techniques which are safe, reliable and comply with
the search engines guidelines. Black hat SEO uses methods that are not approved by search engines and involve deception.

Results: White hat techniques lead to long lasting results with good
ranking of keywords in the search engines.

Black hat techniques lead to banning, de-indexation and penalization
of websites and lower ranking in the search engines.


Q: I already do PPC, do I need to do SEO using broken link building? What’s the difference?

A: According to various studies in Search engine marketing it has been proved that organic search (SEO) can lead to much more lead
generation and sales than paid online advertising. The results can vary up to 10 times better results than PPC.

Though PPC advertising campaign can start immediately but the cost associated is much high than organic SEO and broken link building.
PPC results are of short span as soon as you stop paying for the ads your PPC’s efforts disappear. PPC has no effect on your page’s ranking in
search engines.

Broken link building gives long lasting results in search engines allowing you to conquer new sets of
terms regularly as your past efforts continue to succeed.


Q: Do I have to provide keywords or you will research keywords for broken link building?

A: We recommend that clients provide keywords but we also help them identify the relevant keywords by studying their business and analyzing

their competition.

Q: How many emails are recommended per keyword for better search engine rankings?

A: 200 emails are recommended per keyword for better search engine rankings. But the result may vary according to the competitiveness of
the keyword.


Q: Is SEO spam, junk, dead etc.?

A: No, SEO is not dead but we can say that ethical SEO or “white hat” SEO is more alive than ever and broken link building is the
latest add on in ethical SEO practices.


Q: Is broken link email campaign a spam technique?

A: No, Broken link email campaign is not a spam technique because we are helping various websites in getting rid of broken links
which have negative impact on search engine rankings. Broken link email campaign creates a win-win situation for both client as well
as the website owners whom we contact.

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